In the world of digital communication, knowing how to use SMS effectively can set your marketing strategy apart. SMS, or text messaging, offers an impressive open rate of around ninety percent, making it a powerful tool for reaching investors and clients. In this blog, we'll explore how to use SMS through GHL (Go High Level) to enhance your marketing efforts. From sending important updates to automating responses, let's dive into the steps that will help you maximize your SMS marketing strategy.

Step 1: Understanding SMS Marketing

SMS marketing is about sending timely and relevant messages to your audience. It's crucial to remember that while SMS has a high open rate, overusing it can lead to your messages being marked as spam. The key is to use SMS for significant updates only. Examples include:

• Launching a new deal

• Confirming receipt of an eBook download

• Sending reminders for webinars

• Reminding clients about appointments

By sending messages that your audience has opted in to receive, you ensure higher engagement and less chance of being flagged as spam.

Step 2: Sending SMS Through Contacts

To send an SMS, start by navigating to the Contacts section in GHL. Here’s how:

1. Select one or multiple contacts you wish to message.

2. Click on the SMS icon to initiate a text message.

3. Choose the appropriate phone number for the selected contact(s).

4. Compose your message, keeping personalization in mind.

For instance, use custom values to personalize your message. Instead of sending a generic message, include the recipient's first name. For example, “Hi John, we are launching a new deal!” This approach makes your message feel more personal and engaging.

Step 3: Crafting Your Message

When crafting your SMS, it’s essential to keep it concise and to the point. Here are some tips:

• Be clear about the purpose of your message.

• Limit the number of links to avoid being flagged as spam.

• Encourage recipients to check their email for more details.

For example, you might say, “Hi John, we are opening a great deal in San Antonio with an IRR of 20%. Please check your email for details.” This strategy not only provides information but also directs them to your email where they can find more comprehensive details.

Step 4: Using Drip Messaging

When sending SMS to a larger group, consider using a drip messaging approach. This method helps avoid being flagged as spam by sending messages in smaller batches over time. Here’s how to set it up:

1. Choose the number of messages you want to send at once (e.g., five messages every minute).

2. Set the time frame for sending messages (e.g., from 9 AM to 5 PM).

3. Schedule messages to ensure they aren't sent at inconvenient times.

This method is particularly useful if you have a large contact list, as it helps manage the volume of messages sent at any given time.

Step 5: Leveraging Automation

Automation is a powerful feature in GHL that allows you to streamline your SMS marketing efforts. You can create workflows that incorporate SMS alongside email communications. For example:

• Send an initial email about a new deal.

• Wait for a specified time (e.g., four hours).

• Send a follow-up SMS reminding them to check the email.

This approach not only reinforces your message but also increases the chances of engagement. You can personalize these messages similarly to how you would send individual SMS.

Step 6: Monitoring SMS Deliverability

It's essential to keep track of your SMS deliverability. If messages fail to send, you can find out why in the Conversations tab. Look for a red triangle indicating an issue, such as:

• Carrier blocking the message

• Insufficient credits in your account

By monitoring these issues, you can adjust your strategy accordingly to ensure your messages reach your audience.

Step 7: Understanding Compliance and Costs

Compliance with regulations such as the TCPA (Telephone Consumer Protection Act) is crucial when sending SMS. GHL automatically includes an opt-out option in your messages, allowing recipients to unsubscribe if they choose. Additionally, be aware of the costs associated with sending SMS:

• Charges per message sent (based on the length of the message).

• Fees for using services like Twilio, which may charge for each SMS segment.

Keeping your messages concise can help manage these costs, as longer messages may incur additional fees.

Step 8: Reactivating Your Database

If you're starting fresh with a new business phone number, consider implementing a database reactivation strategy. This involves sending a message to your existing contacts to let them know about your new number and to confirm their interest in receiving updates. Here’s how to do it:

• Send a personalized message introducing your new business.

• Ask recipients to reply with “yes” if they want to continue receiving information.

• Automate follow-ups based on their responses (e.g., send an eBook if they opt-in).

This approach not only helps you clean your contact list but also re-engages your audience effectively.

Step 9: Managing Notifications for Appointments

When setting up calls or appointments through GHL, you can manage how many notifications are sent. This is important to avoid overwhelming your contacts with reminders. You can:

• Customize the timing of reminders (e.g., send one 24 hours before and another 10 minutes before).

• Adjust the method of notifications (SMS, email, or app notifications).

This flexibility allows you to cater to your audience's preferences and reduce the likelihood of no-shows.

Step 10: Final Thoughts on SMS Marketing

SMS marketing is a potent tool when used correctly. By following these steps on how to use SMS through GHL, you can engage your audience effectively while respecting their preferences. Whether it’s sending updates, reminders, or reactivating your database, SMS can enhance your marketing strategy and improve communication with your clients.

Frequently Asked Questions

What is the best time to send SMS messages?

The best time to send SMS messages is typically during business hours, from 9 AM to 5 PM. However, consider your audience's time zone and preferences.

How can I personalize my SMS messages?

You can personalize SMS messages by using custom values like the recipient's first name and specific details relevant to them.

What should I avoid in SMS marketing?

Avoid sending too many messages in a short period, using excessive links, or including spam-trigger words that may lead to your messages being blocked.

How do I track SMS delivery success?

You can track SMS delivery success through the Conversations tab in GHL, which will indicate if messages were delivered successfully or if there were any issues.


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