In today’s fast-paced digital world, mastering your brand voice and creating captivating marketing materials quickly can set you apart from the competition. Whether you’re a real estate investor, marketer, or business owner, understanding how to streamline these processes is essential.

This comprehensive guide will walk you through two powerful techniques: how to create a brand voice in minutes using AI tools within your CRM, and how to produce a professional drone-style video without ever flying a drone, using Google Earth Studio. These innovative methods will save you time and money while enhancing your marketing efforts.

Step 1: Learn How to Create Your Brand Voice Quickly Using AI

Your brand voice is the personality and tone that defines how your company communicates with its audience. It’s crucial for consistency across social media, emails, websites, and other marketing channels. Yet, many find it challenging and time-consuming to define and maintain a clear brand voice.

Fortunately, modern AI tools, especially those integrated within CRMs (Customer Relationship Management systems), can help you create a brand voice in just a few minutes. Here’s how you can do it:

Accessing Brand Voice and Design Kit Features in Your CRM

If you’re using a CRM system, especially one based on platforms like Go High Level or a custom CRM, you likely have access to features like brand boards, design kits, and brand voice creation tools.

• Navigate to your CRM’s Settings.

• Find and click on Brand Boards.

• Here, you can create a Design Kit where you upload your logo, set your brand colors, and select fonts.

This design kit ensures consistent use of your brand’s visual identity across all communications and marketing materials. For example, you don’t have to remember your company’s primary color codes or fonts every time you create an email or landing page — it’s all pre-loaded and ready to use.

Generating Your Brand Voice Using Your Website URL

Next, create your brand voice using AI by leveraging the content already on your website. Instead of starting from scratch, you can have the system analyze your website text to generate a comprehensive brand voice profile. Here’s how:

1. Within the Brand Voice section of your CRM, click Add Brand Voice.

2. Choose the option to generate the brand voice from a text or URL.

3. Enter a name for your brand voice (e.g., "Medical Multifamily").

4. Describe your brand briefly (e.g., "We help medical professionals passively invest in real estate for passive income").

5. Input your website URL so the AI can analyze your site content.

6. Let the AI process the information—it takes just a few seconds.

Within seconds, the AI will extract vital information such as your business type, contact details, tone of voice, target audience, customer pain points, brand promise, unique selling propositions, and even calls to action. For example, it may identify your tone as professional, supportive, trustworthy, and focused on clarity and empowerment. This detailed profile becomes your go-to guide for all marketing content creation.

Here’s an example of a target audience the AI might identify: medical professionals, doctors, dentists, nurses, and other healthcare experts seeking to diversify their investment portfolios through real estate.

And some customer pain points it might highlight include:

• Lack of time due to busy medical careers

• Limited knowledge or access to lucrative real estate investment opportunities

• Concerns about market risks

• Desire for passive income without hands-on property management

This AI-generated brand voice can be edited if you want to tweak any details. But even as-is, it provides a solid foundation for consistent messaging across all platforms and marketing materials.

Benefits of Using AI-Generated Brand Voice

• Save time: No need to brainstorm or write lengthy brand guidelines.

• Consistency: Ensures all your communications reflect the same tone and style.

• Easy collaboration: Marketing teams or freelancers can refer to this profile for accurate content creation.

• Integrated AI content creation: When using AI features in your CRM, the system automatically references your brand voice to generate posts, emails, and more.

Step 2: Learn How to Create Stunning Drone Videos Without a Drone Using Google Earth Studio

Drone videos are a fantastic way to showcase properties, providing aerial perspectives that attract investors and buyers. But sometimes, flying a drone isn’t an option — especially if your property is near an airport or in a restricted airspace.

Recently, when acquiring a property close to San Antonio airport, a photographer refused to fly a drone due to legal restrictions. This challenge led to discovering an innovative solution: creating drone-style videos entirely online using Google Earth Studio.

This method is perfect for any real estate professional or marketer who wants to produce engaging aerial videos without the cost, hassle, or legal concerns of actual drone flights.

How to Use Google Earth Studio to Create Your Drone Video

Google Earth Studio is a browser-based animation tool for Google Earth’s satellite and 3D imagery. It lets you create smooth, professional flyover videos with customizable camera movements and landmarks.

1. Open your web browser and search for Google Earth Studio.

2. Click Try Earth Studio and register with your Google account. Access is usually granted within seconds.

3. Once logged in, choose to start a Blank Project or select from Quick Start Templates. The “Fly to an Orbit” template is highly recommended for property videos as it orbits around the location.

4. Enter the address or name of your property (e.g., "Winston Apartments, San Antonio") in the search bar.

5. Adjust the camera focus point to the exact building or area you want to highlight.

6. Set parameters like:

   • End altitude: How high the camera finishes above the ground.

   • Orbit radius: How far the camera stays from the property.

   • Duration: Length of the video (e.g., 30 seconds).

   • Map style: Choose “Everything” to show all landmarks and points of interest nearby.

7. Preview the camera movement on the timeline and adjust angles or altitude at specific points if needed.

8. Click Render to start generating your video.

9. Name your video, choose video output, and submit for processing.

10. You will receive an email notification when the video is ready to download.

The result is a dynamic, professional drone-style video showcasing your property from above, including nearby landmarks such as coffee shops, parks, or shopping centers. This video can be used in investor presentations, social media posts, and marketing campaigns — all created at zero cost and without flying a drone.

Why Use Google Earth Studio for Property Videos?

• Cost-effective: No need to hire drone pilots or pay for expensive equipment.

• Legal compliance: Avoid airspace restrictions and drone regulations.

• Customization: Control camera angles, altitude, speed, and landmarks shown.

• Versatility: Create videos for any location worldwide, from commercial buildings to famous landmarks.

For example, you can create a video tour of the Eiffel Tower or a shopping center just as easily, making it a versatile tool for marketers in many industries.

Frequently Asked Questions (FAQ)

Q: Can I create a brand voice if I don’t have a CRM system?

A: Absolutely! You can use AI tools like ChatGPT by prompting it with your website content or brand details. While it requires more manual input, the concept is the same — AI analyzes your brand’s messaging to help create a consistent voice.

Q: How accurate is the AI-generated brand voice?

A: The AI uses your website’s content to extract relevant information and tone. It’s usually quite accurate but always review and tweak the output to ensure it perfectly reflects your brand’s personality and values.

Q: Do I need special skills to use Google Earth Studio?

A: No special skills are needed. The interface is user-friendly with templates to help you get started quickly. You can customize camera paths, altitude, and duration using simple controls.

Q: Can I add music or narration to the Google Earth Studio video?

A: Google Earth Studio exports raw video files. You can easily add music, voiceovers, or other effects using video editing software like Adobe Premiere, iMovie, or free editors.

Q: Are there any limitations to Google Earth Studio videos?

A: Videos are limited by Google Earth’s satellite imagery and 3D data, which might not be as current as drone footage. However, for most marketing purposes, the quality and detail are excellent.

Conclusion

Learning how to efficiently create a compelling brand voice and engaging marketing videos can transform your business communications. Using AI-powered tools within your CRM to generate a brand voice saves you time and ensures consistency, while Google Earth Studio lets you produce impressive aerial videos without the hassle of drones.

Whether you’re raising capital for a property, promoting a new listing, or building your brand identity, these methods empower you to create professional-quality materials quickly and cost-effectively. Embrace these technologies today and watch your marketing efforts soar!